It is the technology of making new materials and gadgets at the smallest possible scale. The nanoscale is derived from nanometre that is one- millionth of the familiar millimetre. With ...
If someone just thought that this is an article about the Hindu Cultural Organisation, then they have just missed the point. This is about the latest and popular method of ...
Ideas are the basis and the rationale for the future to exist. Without an idea, there is no direction. It is quite strange how many times, we simply reject potentially ...
Nation and Nationalism (South Asian Perspective)
© Anup Mukherjee i3pep.org
Part 1 Part 2 (this page)
Indian History from sixth century BC (Post Vedic period) to early modern period should be seen as ...
Nation and Nationalism (South Asian Perspective)
© Anup Mukherjee i3pep.org
Part 1 (this page) Part 2
The concept of ‘Nation’ for South Asia is an interesting concept to explore. In the Indian Subcontinent, ...
Advertising Management © Anup Mukherjee i3pep.org
Part 1 Part 2 (this page)
The next important step relates to advertising strategy. This has two dimensions- message strategy, and media strategy. The message ...
Advertising Management © Anup Mukherjee i3pep.org
Part 1 (this page) Part 2
What is Advertising:
Advertising is an inseparable aspect of business activity. It forms the core of marketing function. It is as ...
Ancient Southeast Asia
© Anup Mukherjee i3pep.org
A version of this essay was published in the Encyclopedia of World Environmental History (Routledge)
The present countries of Myanmar, Thailand, Malaysia, Indonesia, East Timor, Singapore, ...
“Dreams are like highways, gets lost with distance…", so went the song. Are dreams meant to be lost? yes, no, maybe…, perhaps, dreams are not landmarks to be reached, but ...
Akbar (1542-1605) © Anup Mukherjee
[A version of this essay was published in the Encyclopedia of Leadership (Sage, 2004)]
Akbar was the grandson of Babur who founded the Mughal rule in India. ...
Salts are naturally occurring compounds that are often soluble in water. The salt that we put in our food is only one type of salt. It is known as the ...